Skills & Competencies for Market Research Manager

Market Research Manager job profile

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JOB SUMMARY for Market Research Manager

Manages market research efforts for the organization.

JOB RESPONSIBILITIES for Market Research Manager

Sets policies and practices for gathering research on market conditions, competitors and consumer trends. Analyzes and presents gathered research to sales, research and development, and management.

Market Research Manager SALARY RANGE

BASE 50%
$126,259
TOTAL 50%
$137,855
Job Level
M02
Job Code
SM15000327
Education/Degree
Bachelor's Degree
Reports To
Head of a Unit/Department

Market Research Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Market Research Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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10 general skills or competencies (Job family competencies) for Market Research Manager

1 Job Family Competencies – Data Analytics
Proficiency Level -3
Skill definition-Applying techniques and processes in examining and evaluating raw data to derive conclusions to support business decision-making.
Level 1 Behaviors
(General Familiarity)
Explains how to apply data analytics to successful strategies.
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Level 2 Behaviors
(Light Experience)
Conducts data cleaning process by removing duplicate records to ensure effective data analytics.
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Level 3 Behaviors
(Moderate Experience)
Prepares data analytics tool to create visualizations.
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Level 4 Behaviors
(Extensive Experience)
Leads overall data analytics activities of our organization to apply decision-making techniques.
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Level 5 Behaviors
(Mastery)
Establishes best-in-class analytic data to improve performance by discovering patterns in data.
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2 Job Family Competencies – A/B Testing
Proficiency Level -3
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Explains the basic concepts and terminologies in AB testing.
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Level 2 Behaviors
(Light Experience)
Conducts A/B testing to understand the need for new content that helps drive conversion.
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Level 3 Behaviors
(Moderate Experience)
Implements A/B testing tools and platforms used to facilitate the marketing activities.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and interprets actionable insights from raw data through A/B testing and customer journey experiments.
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Level 5 Behaviors
(Mastery)
Develops strategies, plans and policies for AB testing to overcome challenges.
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3 Market Research Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Manager
Proficiency Level - 4
5 Competency for - Market Research Manager
Proficiency Level - 5

12 soft skills or competencies (core competencies) for Market Research Manager

1 Core Competencies – Business Acumen
Proficiency Level -4
Skill definition-Insight into our organization's business, goals, and values. Ability to design and implement initiatives that facilitate successful outcomes.
Level 1 Behaviors
(General Familiarity)
Discusses the strengths and weaknesses of our products and services.
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Level 2 Behaviors
(Light Experience)
Explains advantages and disadvantages of different organizational structures from an efficiency perspective.
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Level 3 Behaviors
(Moderate Experience)
Demonstrates an innate sense of how to achieve positive results in the current environment.
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Level 4 Behaviors
(Extensive Experience)
Evaluates and explains the financial aspects of a business initiative to different teams.
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Level 5 Behaviors
(Mastery)
Conceptualizes new and creative business initiatives to boost business growth.
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2 Core Competencies – Gathering Information
Proficiency Level -5
Skill definition-Accumulating necessary information from various resources to clarify the situation or make an informed business decision.
Level 1 Behaviors
(General Familiarity)
Explains the use of surveys and interviews in gathering the necessary information.
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Level 2 Behaviors
(Light Experience)
Conducts basic research to identify current industry trends and best practices.
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Level 3 Behaviors
(Moderate Experience)
Participates in various company events to gain information about current business operations.
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Level 4 Behaviors
(Extensive Experience)
Provides training to others about new techniques and strategies for effective data collection.
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Level 5 Behaviors
(Mastery)
Develops best practices and programs to improve data collection across our business.
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3 Market Research Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Market Research Manager
Proficiency Level - 4
5 Competency for - Market Research Manager
Proficiency Level - 5

Summary of Market Research Manager skills and competencies

There are 0 hard skills for Market Research Manager.
10 general skills for Market Research Manager, Data Analytics, A/B Testing, Competitive Environment, etc.
12 soft skills for Market Research Manager, Business Acumen, Gathering Information, Business Markets, etc.
While the list totals 22 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Market Research Manager, he or she needs to be skilled in Business Acumen, be an expert in Gathering Information, and be skilled in Business Markets.

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